CRM Workflows

Last updated: March 5, 2026
Admin Tools

CRM Workflows

Workflows are automation rules that respond to events in the CRM and take actions automatically — creating tasks, sending notifications, updating fields, or applying tags. Workflows run in the background and do not block admin users.

Workflow List

The Workflows page lists all workflows with their name, trigger type, enabled status, execution count, and last run date.

Actions available from the list:

  • Enable / Disable — Toggle the switch to activate or pause a workflow without deleting it
  • Trigger manually — Run a workflow immediately against a specific organization (useful for testing)
  • Edit — Open the workflow builder to change triggers, conditions, or actions
  • Delete — Remove the workflow permanently (with confirmation)

Creating a Workflow

Click New Workflow to open the Workflow Builder. A workflow has three parts:

1. Trigger

The event that starts the workflow. Available triggers:

TriggerFires when…
ManualAdmin clicks "Trigger" on the workflow list
Tag AddedA specific tag is applied to an organization
Tag RemovedA specific tag is removed from an organization
Note CreatedA new note is logged
Task CreatedA new task is created
Task CompletedA task is marked complete
Stage ChangeAn organization is moved to a new pipeline stage
Task OverdueA task passes its due date without being completed

Some triggers require configuration — for example, "Tag Added" asks you to select which tag to watch.

2. Conditions (Optional)

Add conditions to limit when the workflow fires. Conditions check field values before running actions:

  • Organization field equals / contains / is not empty
  • Tag is / is not present
  • Deal stage equals
  • Note type is

Multiple conditions use AND logic — all conditions must be true for actions to run.

3. Actions

What the workflow does when it fires. Available actions:

ActionWhat it does
Create TaskCreate a new task linked to the trigger organization
Send NotificationSend an in-app or email notification to an admin
Update FieldSet a field value on the organization or record
Apply TagAdd a tag to the organization
Remove TagRemove a tag from the organization

Multiple actions can be chained — they run in order, top to bottom.

Testing a Workflow

Before enabling a workflow for production use, test it manually:

  1. Save the workflow (it can be saved in a disabled state)
  2. On the workflow list, click Trigger next to the workflow
  3. Enter an organization ID to run it against
  4. Check that the expected tasks, notifications, or field updates were created

Tip: Use a test organization to avoid creating noise on real records during testing.

Workflow Execution History

Each workflow tracks an execution count and last-run timestamp on the list page. For a detailed execution log, contact your system administrator — full execution records are available in the system audit trail.

Access Requirements

  • Role: Admin or Super Admin
  • Permission: crm:manage
  • Navigate to: Admin → CRM → Workflows

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